Ask Frank Hessler, founding CEO of Schlafender Hase, how the company name “Sleeping Rabbit” came about and a wry smile crosses his face. “We’re sometimes asked this by customers, and to be honest, it’s a simple story. It dates back to the early 2000s when we used a code name to talk about the company. I know it’s usual to have a generic code name like “New Company”, but we were different. The inspiration was a fluffy toy hanging on a rear vision mirror of a friend’s car. We found this amusing, and somehow this fluffy rabbit just established itself. We used it so often that the name stuck.”

Schlafender Hase’s proofreading software, TVT®, the Text Verification Tool®, has been catching errors on packaging and labels of life sciences products for 15 years now. CEO Frank Hessler and Head of Marketing, Kindrie Eaton take a look at the company’s past with a view toward its future and their rebrand.