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Privacy Policy

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Introduction

This privacy policy informs you about the type, scope and purpose of the collection and use of personal data on the website www.schlafenderhase.com by Schlafender Hase GmbH (hereinafter called “we” or “us”). We are responsible for all personal data collected on this website, unless this privacy policy provides different information.

Personal data is information that can be used to identify a person, i.e. information that can be traced back to a person. This typically includes your name, e-mail address or telephone number. In addition, however, purely technical data that can be traced back to a person must also be regarded as personal data.

Contact details of the data controller

Schlafender Hase GmbH
Westerbachstr. 47
60489 Frankfurt
Germany

Contact details of the data protection officer

E-Mail: jason.komninos@bbservices.gmbh

Address: Beiten Burkhardt Services GmbH, Ganghoferstraße 33, 80339 München, Germany

Your Rights

On request, you have the right to obtain free information on your stored personal data. Additionally, you have the right to obtain the rectification of inaccurate personal data, the right to request restriction of extensively processed personal data as well as the right to obtain the erasure of unlawful processed personal data or data which is stored too long (as far as there are no legal obligations to store the data). Furthermore, you have the right to receive your personal data in a structured, commonly used and machine-readable format and to transmit those data to another controller (right to data portability), as far as you have handed over the data to us within the framework of a declaration of consent or for the fulfillment of a contract.

You have the right to file an objection at any time against processing of your data carried out on the basis of Art. 6 (1) lit. f GDPR (data processing on the basis of a weighing-up of interests) or Art. 6 (1) lit. e GDPR (data processing in the public interest). The precondition for this is, however, that there are grounds for your objection emanating from your special personal situation. If you file an objection, we will no longer process your personal data unless we can demonstrate compelling reasons warranting protection for the processing that outweigh your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims.

In order to exercise your rights you can write an e-mail to: marketing@sh-p.com.

In addition, you have the right to lodge a complaint with a supervisory authority. The respective European and German authorities can be found under the following link:

https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html

Voluntary Provision of Data

The provision of your personal data on this website is generally neither required by law nor by contract. You are not obliged to disclose personal data on this website. However, the provision of the functions of this website requires the processing of your personal data.

Existence of automated decision-making

We do not use automatic decision-making including profiling pursuant to Art. 22 GDPR

Data recipients

Generally, we do not transfer personal data, except we mentioned this expressively in this Privacy Policy. Nevertheless, this website is hosted by our service provider Verpex, 5 Sydney Street, Chelsea, London SW3 6PU. Within this hosting services Verpex automatically process the abovementioned personal data. The transfer of your information to Canada is covered by an adequacy decision of the EU Commission within the meaning of Article 45 GDPR and it is done exclusively in accordance with our instructions and on our behalf according to a processing contract, Art. 28 GDPR.

The transfer of personal data to the abovementioned service provider is based on Art. 6 (1) lit. f GDPR. According to Art. 6 (1) lit. f GDPR the processing of personal data is lawful if the processing is necessary for the purpose of the legitimate interests pursued by us, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of personal data. Our legitimate interest consists in the use of special service providers that realize hosting better than we do. You can object to this data processing at any time if there are reasons which exist in your particular situation and which speak against the data processing. In order to do so you can write an e-mail to marketing@sh-p.com.

General retention period and deletion

We store your personal data for as long as is necessary to fulfil the intended purpose (e.g. fulfilment of contract) or for as long as legal retention periods make storage necessary. As long as legal retention obligations, such as tax and commercial law regulations, prevent the deletion of your personal data, we will restrict the processing of your data; your data will then be deleted in accordance with the legal regulations.

Information on Cookies and similar technologies

On the website we are using cookies and similar technologies. Cookies are small text files which are stored on your terminal device by the browser used when you access our website. In this way you can “recognize” individual services of a website and “remember” which settings you have made. This serves on the one hand the user-friendliness of web pages and thus the users (e.g. storage of login data). On the other hand, cookies are used to collect statistical data on website use and to use the data thus obtained for analysis and advertising purposes. We are using Cookies for different processing activities, which will be explained in detail below.

Some cookies are automatically deleted from your terminal device as soon as you leave the website (so-called session cookie). Other cookies are stored for a certain period of time, which does not exceed two years in each case (persistent cookies). We also use so-called third party cookies, which are managed by third parties in order to offer certain services.

You can influence the use of cookies. Most browsers have an option that restricts or completely prevents the storage of cookies. However, it is pointed out that the use and especially the comfort of use are limited without cookies.

Technically necessary cookies

On our website we use so-called “Necessary Cookies”, which are technically necessary for the provision of the basic functions of the website. In order to use the full range of functions of our website, it is therefore necessary for technical reasons to allow the Necessary Cookies.

The purpose of using such cookies is to enable you to move around the website, to use basic website functions and to ensure the security of the website. These cookies do not collect information for marketing purposes, nor do they store which other websites you visit. The data is not used to create a user profile of you.

The legal basis for the use of Necessary Cookies is Section 25 (2) No. 2 TTDSG, as these cookies are technically necessary for the secure operation of the website. The data processing in connection with Necessary Cookies is essential to protect our legitimate interest in providing a properly functioning and secure website and is thus based on Art. 6 (1) lit. f GDPR.

Optional cookies (preference, statistics and marketing cookies)

In addition to the use of (technically) necessary cookies, optional preference, statistics and marketing cookies are also used on this website with your consent. With the help of such cookies, certain interactions on the website can, among other things, be tracked (so-called “tracking”) and evaluated in pseudonymized form. We use the information collected to store your preferences, to determine the attractiveness of our website and to continuously improve its content, or to play personalized advertising for you.

The legal basis for the use of optional cookies is the consent you have given in accordance with Section 25 (1) TTDSG. The data processing associated with the cookies and services used is based on your consent pursuant to Art. 6 (1) lit. a GDPR. Consents to the use of cookies and the respective data processing are voluntary and are obtained and managed via our Consent Management Platform (CMP). You can revoke your consent at any time via the Consent Management Platform (CMP).

You can declare your consent in the Consent Management Platform (CMP) that appears on the screen when you open the website. The data processing activities listed below, will provide you with information on the legal basis on which the processing is based, whether (and if so, which) third parties receive data via cookies and how long we store the personal data collected with the help of cookies. Further details on the cookies used in each case can be found by clicking on the cookie icon at the bottom left hand side of your screen.

Overview about processing activities

Please note that the website serves information purposes and no user account is necessary and no contracts are concluded via the website. Therefore, personal data is only processed in context of the following processing activities:

  1. Contact via website
  2. Contact via chatbot
  3. Newsletter/Subscriptions
  4. Server-Logfiles
  5. Consent Management Tool
  6. Google Analytics
  7. Google Tag Manager
  8. Google Ads
  9. Social Media
  10. Vimeo
  11. Hubspot
  12. Dreamdata
  13. SEMRush
  14. Google reCAPTCHA

1. Contact via website

When you contact us (for example by e-mail or by using the contact form), the information provided by you will be stored for the purpose of processing the request and in the event that further questions arise.

Legal Basis

All your personal data and other information that you provide to us via the contact form will only be collected and processed for the purpose of handling and responding to your enquiries. If you contact us and are interested in an offer, your personal data will be processed for the purpose of initiating a contract in accordance with Art. 6 (1) lit. b GDPR. Otherwise, your request will be processed to protect our legitimate interest in the proper processing and response to your request based on Art. 6 (1) lit. f GDPR. Your data will be forwarded to us by e-mail via our provider. If it is not provided, it is unfortunately not possible for us to contact you and process your request. You can object to this data processing at any time if there are reasons which exist in your particular situation and which speak against the data processing. In order to do so you can write an e-mail to: marketing@sh-p.com.

Storage Period

The personal data stored within the scope of your inquiry will be deleted if your query has been completely answered and it is also not to be expected that reaching out in context of your query will become necessary again in the future. Otherwise, your data will be retained until the expiry of the relevant retention periods.

2. Contact via chatbot

We offer a so-called “chatbot” from the provider HubSpot as a communication option. A chatbot is software that answers users’ questions or informs them about messages. When you communicate with our chatbot, we may process your personal data. For this purpose, the chatbot analyzes further data in addition to your input in order to provide suitable answers (e.g. names, e-mail addresses and other contact data, customer numbers and other identifiers, orders and chat histories). Furthermore, the chatbot may collect your IP address, log files, location information and other metadata. This data is stored on HubSpot’s servers.

We may also collect information about which users interact with our chatbot and when. Furthermore, we store the content of your conversations exchanged with the chatbot and log registration and consent processes to be able to prove them in accordance with legal requirements.

We would like to point out that HubSpot can find out that and when users communicate with our chatbot, as well as process technical information about the device used by the users and, depending on the settings of their device, also location information (so-called metadata) for purposes of optimizing the respective services and security. Likewise, the metadata of the communication via chatbot (i.e., for example, the information about who communicated with whom) could be used by HubSpot to improve and further develop its own products and services.

We use the aforementioned information to operate our chatbot, e.g., to address users personally, to respond to their requests to the chatbot, to deliver any requested content, and to improve our chatbot (e.g., to “teach” it answers to frequently asked questions or to identify unanswered requests).

Legal Basis

The legal basis for the use of the chatbot is Art. 6 (1) lit. a GDPR and Section 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) as defined by the TTDSG. The consents can be revoked at any time.

For more information about HubSpot and the handling of personal data by HubSpot, please refer to section 11 of this privacy policy (see below).

3. Newsletters/Subscriptions

We offer to provide you with our newsletter. The newsletter informs users about new products and services offered by our company. To subscribe to the newsletter service, the following personal data must be entered in the input mask: E-mail address. The provision of further, separately marked data (e.g. your name) is voluntary and will be used to address you personally.

When registering for the newsletter, we also store the IP address of the computer used by the person concerned at the time of registration as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the email address of a person concerned at a later time and therefore serves the legal protection of the person responsible for the processing.

Our newsletters contain so-called tracking pixels. A pixel tracker is a miniature graphic that is embedded in e-mails sent in HTML format to enable log file recording and log file analysis. This enables a reliable evaluation of the success or failure of online marketing campaigns. On the basis of the embedded pixel tracker, we can see whether and when an email was opened and which links in the email were clicked on.

Such non-personal data collected via the tracking pixels contained in the newsletters are saved and evaluated in order to optimise the distribution of newsletters and to adapt the content of future newsletters even better to the interests of the person concerned.

The mailing of the newsletters and the analysis of their use are carried out by our service provider HubSpot. For these purposes, HubSpot receives and uses the aforementioned information on our behalf. Furthermore, according to its own information, HubSpot may also use this data to optimize or improve its own services, e.g. to technically optimize the dispatch and presentation of the newsletter. However, HubSpot does not use the data of the recipients of our newsletter to write to them itself or to pass it on to third parties.

For more information about HubSpot and the handling of personal data, please refer to section 11 of this privacy policy (see below).

Legal Basis

This data processing is based on a consent which you have given by registering for the newsletter via Double-Opt-In. According to Art. 6 (1) lit. a GDPR the processing of personal data is lawful if the data subject has given consent to the processing of his or her data for one or more specific purposes. Within the scope of ordering the newsletter, you have submitted a declaration of consent with which you have confirmed that you would like to receive the selected newsletter and consent to the described tracking. You can withdraw your consent or unsubscribe at any time by using the link in the respective newsletter or writing an e-mail to: marketing@sh-p.com. The legal basis for the use of tracking pixels is the consent you have given in accordance with Section 25 (1) TTDSG.

Storage Period

Data which is stored within the frame of the newsletter registration will be deleted if you have successfully unsubscribed from the newsletter. You can unsubscribe at any time free of charge. Simply use the link in the respective newsletter or send us an email to: marketing@sh-p.com.

4. Server Log Files

Each time you access the website, we automatically collect a series of technical data, which is personal data.

These are:

  • User’s IP address
  • Name of the requested website respectively the data file
  • Date and time of the access
  • Transferred data volume
  • Report of successful retrieval
  • Browser type and version
  • User’s operating system
  • The terminal deviced used by the user including MAC address
  • Referrer-URL (the previously visited website)

This data is not combined with any other personal data that you actively provide on the website. We collect server log files for the purpose of administering the website and to be able to recognize and prevent unauthorized access.

Legal Basis

The processing of personal data within the frame of the log files is based on Art. 6 (1) lit. f GDPR. According to Art. 6 (1) lit. f GDPR the processing of personal data is lawful if the processing is necessary for the purpose of the legitimate interests pursued by us, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of personal data. Our legitimate interest is the simplified administration and the ability to detect and track hacking.

What is an IP address?

The IP address is a worldwide unique sign of numbers which is assigned to each device (e.g. smartphone, tablet, PC) connected to the Internet. The IP address depends on which Internet access your device is currently connected to the Internet. This can be the IP address that your Internet provider has assigned to you, for example, if you are connected to the Internet via your W-LAN at home. It can also be an IP address assigned to you by your mobile phone provider or the IP address of a provider of a public or private W-LAN or other Internet access. In its currently most common form (IPv4), the IP address consists of four number blocks. In most cases, as a private user, you will not use a constant IP address, as this is only temporarily assigned to you by your provider (so-called “dynamic IP address”). With a permanently assigned IP address (so-called “static IP address”) a clear assignment of user data is easier in principle. Except for the purpose of tracking unauthorized access to our website, we do not use this data on a personal basis, but only evaluate on an anonymous basis which of our websites are favored, how many accesses are made daily and the like.

Storage Period

The data is stored for as long as is necessary to achieve the purpose for which it was collected. Insofar as data is required to provide the website, the necessity ceases to apply when the respective session has ended. Your data will then be deleted automatically. The log data is automatically deleted after 30 days. We reserve the right to store log data longer, if there are facts which suggest that an illegal access has taken place (such as the attempt of hacking or a so-called DOS-attack).

5. Use of Consent Management Tool

We use a tool from CookieYes Limited, 3 Warren Yard Warren Park,  Wolverton Mill, Milton Keynes, MK12 5NW, United Kingdom (“CookieYes”) as consent management tool (Consent Management Platform) on our website. The Consent Management Platform enables us to obtain your consent to the data processing of various cookies and to inform you extensively about the purposes of the various cookies. At the same time, you can also adjust the cookies set here at any time and revoke the consent you have given at any time for the future. When you make settings on the consent management platform, CookieYes will set a cookie in your browser in order to be able to allocate the consents granted by you or the withdraw of any given consent.

Legal Basis

The personal data is processed on the basis of Art. 6 (1) lit. c and Art. 6 (1) lit. f GDPR. According to Art. 6 lit. c GDPR processing of data is permitted which is necessary for compliance with a legal obligation of the controller. The controller is legally obliged to be able to provide proof of the consent given. The permissive element Art. 6 (1) lit. f GDPR allows the processing of personal data in the context of the “legitimate interest” of the controller, unless your fundamental rights, freedoms or interests prevail. Our legitimate interest is to operate the website in the most customer-friendly, efficient and legally secure way possible. You can object to this data processing at any time if there are reasons that exist in your particular situation and that speak against the data processing.

The provided Data Processing Agreements by CookieYes which correspond to the standard contractual clauses, can be found under the following link: https://www.cookieyes.com/dpa/

You can find out more about the data processed in the CookieYes privacy policy: (https://www.cookieyes.com/privacy-policy/).

Storage Period

The data collected will be deleted when you request us to delete it, delete the Consent Manager Provider cookie yourself or the purpose for storing the data no longer applies.

6. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ; hereinafter “Google”), which uses cookies. Cookies are text files that are stored on your computer and allow an analysis of your use of the website. Cookies generally transmit the information generated about your use of this website to a Google server in the USA and are stored there. However, since this website uses IP anonymization, your IP address will be truncated by Google beforehand within member states of the European Union or in other contracting states to the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google uses this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide other services to the website operator relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

The purpose of the collection is to evaluate the use of our website. We can create reports on website activities through the use of Google Analytics and thus improve our internet presence. In addition to us, Google is to be named as the recipient of the data.

Google also processes the data collected via Google Analytics for its own purposes in accordance with its own privacy policy. The data may be stored by Google in usage profiles and processed, for example, to improve products, develop new products, measure the effectiveness of certain advertising and market research, and personalize content and advertisements. If you are logged in to Google, your data will be directly assigned to your user account. If you do not want the assignment to your user account at Google, you must log out before activating Google Analytics. We have no influence on the further processing of your data by Google. For more information, please refer to Google’s privacy policy: https://policies.google.com/privacy.

Legal Basis

The collection within the scope of this service only takes place after your express consent has been granted. The legal basis for the use of Google Analytics cookies or access to the data stored herein is therefore Section 25 (1) TTDSG and for the subsequent data processing by Google Analytics Article 6 (1) lit. a GDPR. You may revoke the consent given to us at any time with effect for the future by preventing the storage of cookies by way of an appropriate setting in your browser software. We would like to point out, however, that in this case you may not be able to use all functions of this website to their full extent.

You may also revoke your consent for the future by changing the respective setting in the Consent Management Platform.

In connection with the above-mentioned functions, Google may also transmit the data processed in the process to servers outside the EU, in particular to Google LLC in the USA, insofar as this is necessary for the provision of these services. For the USA, the EU-U.S. Data Privacy Framework is an adequacy decision of the EU Commission, which certifies that certified companies have an adequate level of data protection within the meaning of the GDPR. Google LLC is certified under the EU-U.S. Data Privacy Framework and is also entered in the list maintained by the U.S. Department of Commerce (Data Privacy Framework List). A consistently high level of data protection is therefore guaranteed when data is transferred to Google servers in the USA. If data is transferred to the USA, such a third country transfer is based on Article 45 (1) GDPR.

Storage Period

The data is deleted as soon as it is no longer required for our recording purposes. You can stop the collection of your data by Google Analytics at any time, even after giving your consent.

7. Google Tag Manager

We use the Google Tag Manager. This is a tool of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). The Google Tag Manager offers a technical platform for executing and controlling other web services and web tracking programs with so-called “tags”. The data sent by individual tags integrated in the Google Tag Manager are brought together and processed by the Google Tag Manager under a uniform user interface. All integrated “tags” (e.g. Google Analytics) are explicitly listed in this Privacy Policy. No further data processing is carried out via the Tag Manager that has not already been explained in this Privacy Policy.

Additional information on data use for marketing purposes by Google is available at: https://policies.google.com/technologies/ads, the Google Privacy Policy is available at: https://policies.google.com/privacy.

Legal Basis

The use of the tool is based on Art. 6 (1) lit. f GDPR. According to Art. 6 (1) lit. f GDPR the processing of personal data is lawful if the processing is necessary for the purpose of the legitimate interests pursued by us, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of personal data. Our legitimate interest is to facilitate the management of the other tools used on the website, such as Google Analytics. If these other services require consent, any personal data will also be forwarded to these providers by Google Tag Manager only after this consent has been granted.

In connection with the above-mentioned functions, Google may also transmit the data processed in the process to servers outside the EU, in particular to Google LLC in the USA, insofar as this is necessary for the provision of these services. For the USA, the EU-U.S. Data Privacy Framework is an adequacy decision of the EU Commission, which certifies that certified companies have an adequate level of data protection within the meaning of the GDPR. Google LLC is certified under the EU-U.S. Data Privacy Framework and is also entered in the list maintained by the U.S. Department of Commerce (Data Privacy Framework List). A consistently high level of data protection is therefore guaranteed when data is transferred to Google servers in the USA. If data is transferred to the USA, such a third country transfer is based on Article 45 (1) GDPR.

Storage period

We do not store any of your personal data in connection of using the Google Tag Manager

8. Google Ads

We use the Google Ads service to display personalized advertisements in search engines and on the pages of Google and Google’s partners (“Google advertising network”). Google Ads is offered by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”).

The advertising material is delivered by Google via so-called “Ad Servers”. For this purpose, we and other websites use so-called ad server cookies, through which certain parameters for measuring success, such as display of the ads or clicks by users, can be measured. Through the Google Ads cookies stored on our website, we can obtain information about the success of our advertising campaigns. These cookies are not intended to identify you personally. A (pseudonymous) cookie ID, information on the advertising played (so-called impressions) and opt-out information (marking that a user no longer wishes to be addressed) are usually stored for this cookie. We also use Google Ads with Google’s remarketing function. With this procedure, personalized advertisements can be created on the basis of existing information about you and you can be addressed again during your further internet use.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We ourselves do not independently collect personal data in the aforementioned advertising measures, but provide Google alone with the opportunity to collect the data. Within the scope of this advertising service, Google independently selects which advertising is displayed to which respective user in the Google advertising network. We do not have the possibility to issue instructions or have a more precise influence on this selection. When ordering the advertisements, we can only make rough restrictions in advance as to where advertisements may potentially be played by means of a few pre-setting options specified by Google. In this respect, we have no influence on the data processing at Google. We only receive statistical evaluations from Google that provide information about which ads were clicked on how often and at what prices. We do not receive any further data from the use of the advertising media; in particular, we cannot identify users on the basis of this information.

Additional information on data use for marketing purposes by Google is available at: https://policies.google.com/technologies/ads, the Google Privacy Policy is available at: https://policies.google.com/privacy.

Legal basis

We only use Google Ads if you have given your consent to do so. The legal basis for the use of cookies described above is therefore Section 25 (1) TTDSG and for the subsequent data processing in this context Article 6 (1) lit. a GDPR. The consents can be freely revoked at any time via our Consent Management Platform.

In connection with the above-mentioned functions, Google may also transmit the data processed in the process to servers outside the EU, in particular to Google LLC in the USA, insofar as this is necessary for the provision of these services. For the USA, the EU-U.S. Data Privacy Framework is an adequacy decision of the EU Commission, which certifies that certified companies have an adequate level of data protection within the meaning of the GDPR. Google LLC is certified under the EU-U.S. Data Privacy Framework and is also entered in the list maintained by the U.S. Department of Commerce (Data Privacy Framework List). A consistently high level of data protection is therefore guaranteed when data is transferred to Google servers in the USA. If data is transferred to the USA, such a third country transfer is based on Article 45 (1) GDPR.

The data collected will be deleted when you request us to delete it, delete the provider’s cookies yourself or the purpose for storing the data no longer applies.

9. Social Media

We would like to get in touch with you and other interested parties, customers and users. For this purpose, we have presences (so-called “fan pages”) on the following social networks: Facebook, Instagram, X, LinkedIn and YouTube

We do not use social media plugins on our websites. If our website contains icons from social media platforms, we use these only for passive linking to the pages of the respective providers.

For more information, please see the privacy policies of the respective social network.

10. Vimeo

Our website may also include content (such as videos) from the Vimeo platform. This service is operated by Vimeo.com, Inc., 330 West 34th Street, 5th Floor, New York, New York 10001, USA.

We have embedded Vimeo videos with the “Do not track” parameter. This parameter blocks the player from tracking any session data, including all cookies and analytics.

For more information on how Vimeo handles user data and how this data is processed, please see Vimeo’s privacy policy at: https://vimeo.com/privacy?tid=331688631962#data_we_collect_about_you.

Legal basis

The collection within the scope of this service only takes place after your express consent has been granted. The legal basis for the data processing by Vimeo is Art. 6 (1) lit. a GDPR. You may also revoke your consent for the future by changing the respective setting in the Consent Management Platform.

In connection with the above-mentioned functions, Vimeo may also transmit the data processed to servers outside the EU, in particular in the USA, to the extent that this is necessary for the provision of these services. Vimeo has not yet certified under the EU-U.S. Data Privacy Framework, so the adequacy decision of the EU Commission does not apply to the provider. The transfer of data to servers in the USA may therefore give rise to additional risks, for example, it may be more difficult to enforce the rights of the data subject to this data. For this reason, we have concluded the EU standard data protection clauses with Vimeo, respectively, and these clauses also stipulate the implementation of appropriate protective measures. Insofar as a transfer of data to the USA or another third country takes place, such a third country transfer is based on your consent pursuant to Art. 49 (1) lit. a GDPR, which you give via the consent in the cookie banner.

Storage Period

The data collected will be deleted when you request us to delete it or the purpose for storing the data no longer applies.

11. HubSpot

We use HubSpot for analysis purposes, a service of HubSpot Inc, 25 First Street, Cambridge, MA 02141 USA. HubSpot is a software company in the USA with a subsidiary in Ireland.

We use this integrated software solution for our own marketing, lead generation and customer service purposes. This includes, but is not limited to, email marketing, which governs the sending of newsletters and automated mailings, social media publishing and reporting, contact management such as user segmentation and CRM, landing pages, chatbots, and contact forms.

HubSpot uses cookies, small text files that are stored locally in the cache of your web browser on your end device and enable an analysis of your use of the website by us. HubSpot evaluates the collected information (e.g. IP address, geographical location, type of browser, duration of the visit and pages viewed) on our behalf so that we can generate reports about the visit and the pages visited.

More information on the data protection provisions and Cookie settings of HubSpot can be found here: https://legal.hubspot.com/privacy-policy and here: https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser

Legal basis

We base the processing of personal data through the above-mentioned services on your consent according to Art. 6 (1) lit. a GDPR. The legal basis for the use of cookies or access to the data stored herein is Section 25 (1) TTDSG. Consent is obtained via the Consent Management Platform, which is integrated on the website. You can also revoke this consent for the future via the Consent Management Platform.

In connection with the above-mentioned functions, HubSpot may also transmit the data processed in the process to servers outside the EU, in particular to HubSpot in the USA, insofar as this is necessary for the provision of these services. For the USA, the EU-U.S. Data Privacy Framework is an adequacy decision of the EU Commission, which certifies that certified companies have an adequate level of data protection within the meaning of the GDPR. HubSpot is certified under the EU-U.S. Data Privacy Framework and is also entered in the list maintained by the U.S. Department of Commerce (Data Privacy Framework List). A consistently high level of data protection is therefore guaranteed when data is transferred to HubSpot servers in the USA. If data is transferred to the USA, such a third country transfer is based on Article 45 (1) GDPR.

If you generally do not want HubSpot to collect data, you can prevent the storage of cookies at any time by changing your browser settings. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

Storage Period

The data collected will be deleted when you request us to delete it, delete the provider’s cookies yourself or the purpose for storing the data no longer applies.

12. Dreamdata

We are using a Tool from the provider Dreamdata Kalvebod Brygge 39, 1560 Copenhagen, Denmark („Dreamdata“). We use the service Dreamdata for analytical and statistical purposes. By using Dreamdata we can determine which pages are most relevant to you and how you interact with our website. Through the use of cookies, the following data may be transferred to Dreamdata:

  • IP addresses
  • Browser information
  • Usage data
  • Date and time of visit
  • Location information
  • Cookie ID

You can find more information in Dreamdata’s privacy policy here: https://dreamdata.io/privacy-policy

Legal basis

The collection within the scope of this service only takes place after your express consent has been granted. The legal basis for the use of Dreamdata cookies or access to the data stored herein is Section 25 (1) TTDSG and for the subsequent data processing by Dreamdata Article 6 (1) lit. a GDPR.

You may revoke the consent given to us at any time with effect for the future by preventing the storage of cookies by way of an appropriate setting in your browser software. We would like to point out, however, that in this case you may not be able to use all functions of this website to their full extent.

You may also revoke your consent for the future by changing the respective setting in the Consent Management Platform.

Storage Period

The data collected will be deleted when you request us to delete it, delete the provider’s cookies yourself or the purpose for storing the data no longer applies.

13. Analytic Tool SEMRush

Our website uses the online branding tool SEMrush of SEMrush Inc., 800 Boylston Street, Suite 2475, Boston, MA, 02199, USA for the ongoing optimisation of the website performance (“SEMrush”). This online marketing tool uses Cookies (text files) that are stored on the computers of the website visitors. With the help of the web analysis tools, the website operator receives data, evaluations, statistics and graphics that provide information about the use and performance of the website.

Apart from the cookies used by this service, your IP address and your device ID is transferred to SEMrush. Further personal data is not stored.

For more information, please see the SEMrush Terms of Use and Data Protection Policy: https://de.semrush.com/company/legal/privacy-policy/

Legal basis

We base the processing of personal data through the above-mentioned services on your consent according to Art. 6 (1) lit. a GDPR. The legal basis for the use of cookies or access to the data stored herein is Section 25 (1) TTDSG. Consent is obtained via the Consent Management Platform, which is integrated on the website. You can also revoke this consent for the future via the Consent Management Platform.

If you generally do not want SEMrush to collect data, you can prevent the storage of cookies at any time by changing your browser settings. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

In connection with the above-mentioned functions, SEMrush may also transmit the data processed to servers outside the EU, in particular in the USA, to the extent that this is necessary for the provision of these services. SEMrush has not yet certified under the EU-U.S. Data Privacy Framework, so the adequacy decision of the EU Commission does not apply to the provider. The transfer of data to servers in the USA may therefore give rise to additional risks, for example, it may be more difficult to enforce the rights of the data subject to this data. For this reason, we have concluded the EU standard data protection clauses with SEMrush, respectively, and these clauses also stipulate the implementation of appropriate protective measures. Insofar as a transfer of data to the USA or another third country takes place, such a third country transfer is based on your consent pursuant to Art. 49 (1) lit. a GDPR, which you give via the consent in the cookie banner.

Storage Period

The data collected will be deleted when you request us to delete it, delete the provider’s cookies yourself or the purpose for storing the data no longer applies.

14. Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our website. The provider is Google LLC, (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). The purpose of reCAPTCHA is to check whether the data input on our website (e.g. in the contact form) is made by a human or by an automated program or spam software.

For this purpose, reCAPTCHA analyzes the behavior of the website visitor on the basis of various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, time spent by the visitor on the website or mouse movements made by the user). Google also sets cookies during its use. The reCAPTCHA analyses run completely in the background. Web site visitors are not notified that an analysis is taking place.

The data collected during the analysis is forwarded to Google. If you are logged into your Google account during use, Google may also combine your IP address with other Google data.

For more information about Google reCAPTCHA and Google’s privacy policy, please visit the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

Legal basis

The data processing is based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in protecting our web offers from abusive automated spying and SPAM. Thus, the use is also in your best interest. If the processing of the data requires the storage of information in your terminal equipment or access to information already stored in the terminal equipment, Section 25 (2) No. 2 TTDSG is the legal basis.

In connection with the above-mentioned functions, Google may also transmit the data processed in the process to servers outside the EU, in particular to Google LLC in the USA, insofar as this is necessary for the provision of these services. For the USA, the EU-U.S. Data Privacy Framework is an adequacy decision of the EU Commission, which certifies that certified companies have an adequate level of data protection within the meaning of the GDPR. Google LLC is certified under the EU-U.S. Data Privacy Framework and is also entered in the list maintained by the U.S. Department of Commerce (Data Privacy Framework List). A consistently high level of data protection is therefore guaranteed when data is transferred to Google servers in the USA. If data is transferred to the USA, such a third country transfer is based on Article 45 (1) GDPR.

Storage Period

The data collected will be deleted when you request us to delete it, delete the provider’s cookies yourself or the purpose for storing the data no longer applies.