Speed to market is king in the fast-moving world of consumer goods. Yet, countless hours are spent reviewing packaging artwork before going to market. Traditional review methods are time-consuming and prone to human error. A single mistake in an ingredient list or a barcode could result in lost sales or shelf space, a recall and damage to the brand reputation.
Reviewing the U.S Food and Drug Administration (FDA) Recalls and Market Withdrawals list, mislabeling is one of the most common reasons for recalls.
What if you could automate the review process to eliminate the risk of recalls and become more agile?
The Solution: TVT – Automated Content Verification
TVT is designed to eliminate manual review cycles and speed up artwork approvals. With 100% accuracy, TVT automates the review of all text, barcodes, images, and multilingual content to ensure packaging compliance.
Key benefits of integrating TVT into your review workflow
1. Collaboration & Workflow Bottlenecks
• While many advanced FMCG organisations use automated workflow systems to coordinate artworks & reviews between the multiple teams (marketing, regulatory, legal, supply chain, design, production) the review of artworks often remains a manual, visual step, team by team: This is a breach in the digital workflow and an error prone bottleneck.
How TVT Helps: By integrating TVT into your current Artwork Management Systems, you can further automate workflow processes and ensure that all stakeholders can review and approve artwork efficiently, consistently and without delays.
2. Speed to Market & Tight Timelines
• Products frequently undergo packaging updates due to seasonal promotions, regulatory changes, or product innovations.
• Coordinating multiple stakeholders (designers, legal, regulatory, supply chain, marketing, printers) within tight deadlines can slow down launches.
• Delays in approval cycles can result in lost retail opportunities and missed campaign deadlines.
How TVT Helps: Upload the documents you want to review into TVT (these can have different file formats, for example XML to PDF), and press compare. The software will instantly identify any differences for you (text errors, inconsistent font sizes, differences in graphics, conflicting font styles etc.). You just need to determine whether these differences are acceptable or not.
3. Ensuring Accuracy & Compliance
• Packaging must be 100% accurate to avoid recalls, lost sales, loss of shelf space, relabeling and reputational damage.
• Errors in ingredients, allergens, claims, barcodes, and legal warnings can lead to non-compliance.
• Different markets have unique regulatory requirements (e.g., USDA, FDA, EFSA) making compliance even more complex.
How TVT Helps: Built in features highlight critical content such as food allergens and X-height. e-Labeling verification, HTML comparison with embedded image support and barcode verification and grading based on ISO and GS1 specifications ensures the accuracy and compliance for all of your online and printed assets.
4. Managing Frequent Packaging Changes
• Products often go through multiple iterations due to branding updates, promotions, or reformulations.
• Keeping track of different versions and ensuring consistency across multiple SKUs can be overwhelming.
How TVT Helps: Easily manage version changes by instantly comparing new and previous versions of packaging, highlighting any differences. This ensures that last-minute updates don’t introduce inconsistencies or errors.
5. High Volume & Multi-Language Labeling
• Multilingual packaging must be checked for local markets. A missing accent or incorrect special character can unintentionally change the meaning of a word.
• Reviewing whether translated and approved texts are implemented correctly on the artworks, adds another layer of complexity and potential for delays especially for multilingual labels which require multiple reviewers.
How TVT Helps: Ensure approved translations (in any language) are correctly implemented on the labels in a single review cycle. An invaluable asset for global organizations without additional manual steps.
Using TVT allows brand managers and artwork coordinators to reduce manual review cycles, speed up approvals and reduce the risk of costly reprints, relabeling, and recalls. If you’d like to see a personalized demo of TVT to see how you can save time on your packaging approvals, book a meeting with one of our artwork review specialists.
