Schlafender Hase follows a customer-led development process of continuously incorporating feedback from its users into every TVT upgrade.
By prioritizing this customer-first approach, we focus on addressing real-world challenges our customers face, delivering a solution that is tailored to their regulatory and compliance requirements.
Our annual release schedule is a perfect example of this. Many of our customers must carry out a validation process when implementing software updates. By offering updates on an annual basis that integrate the most important improvements, we can reduce the frequency of validations. The only exception to this approach is when a significant regulatory change is enacted (e.g.: ePI and the release of TVT 11.1) and we know that TVT can provide valuable support in helping customers meet the requirements.
How do we collect feedback?
- One-on-one customer interviews with our Product Team
- Discussion with customers at tradeshows and conferences
- Customer review meetings
- Surveys and feedback forms
- Calls with Account Managers and our Customer Success team
In addition, we monitor industry, regulatory and technological trends to make sure we understand what is coming in the future and can prepare TVT for these changes, whether it’s because of a new industry-wide initiative (e.g. ePI) or a technology upgrade to help further improve our users’ workflows (e.g. AI).
How do we prioritize feedback?
All suggestions are reviewed for technical feasibility. After that, our Product Team selects and presents these suggestions to users from varying backgrounds/roles, either in groups or individually, to assess their acceptance.
Users are shown a mock-up and taken through the practicality and potential benefits of each idea. The users are then asked to rank changes against each other. This helps the Product Team determine the priority of each idea for inclusion in the next annual TVT release.
Not all ideas make it into a new release as priorities are constantly shifting and resources are limited. That said, we know that TVT has been so successful because we listen to our users’ needs and make sure we address as many of these needs as possible. Sometimes, that means through a special release.
How can I get involved?
We welcome feedback and suggestions from each and every customer – whether you’ve been using TVT for one week or 10 years.
If you would like to get involved, please add yourself to our “TVT Customer Feedback Team” form and our Product Team will reach out to you when the time comes to start our interviews.
